Organic leads generation through webinars.
We’ve been working with BrickWalling since 2019, a real estate management firm located in Nuevo León, Mexico City, and Texas.
Their potential clients are CEOs, managers, and executives: people with hectic schedules who do not usually spend much time on social networks. We started with the question: how can we generate valuable content that attracts these particular profiles? 🤔
That’s how BrickWalling Morning Talks was born: recurring online talks where we invite opinion leaders from the real estate sector to talk about trends and problems in finance and construction.
We managed to obtain more than 340 organic leads in seven months. Likewise, we received assistance in digital events from more than ninety managerial profiles.
Holding these events helps us position the brand as a reference and authority in the real estate field, strengthens the company’s brand, and helps us grow little by little the database of clients and potential allies of BrickWalling. 🔥
It was undoubtedly an excellent transversal strategy for our audience at the awareness and consideration stage.😃