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Success story: Los Altos Foods’ Pink for life

Last October, we had the opportunity to work with Los Altos Foods to create an online and offline experience for Latinas in Texas, Nevada, California, and Arizona.

To commemorate Breast Cancer Awareness Month, this California-based artisanal Mexican cheese company decided to give free FDA-approved, ACR-certified digital mammograms to any woman who registered through the landing page we created and published through Los altos’ website and social media.

This brand facilitated free mammograms for 400 women in the states previously mentioned.

We created an online paid campaign devoted to increasing attention and support for the awareness, early detection, treatment, and palliative care of breast cancer.

We were in charge of online paid ads and influencer marketing for this campaign.

We worked with ten micro and macro-influencers in Texas, Nevada, California, and Arizona to invite their followers to get free mammograms. We reached more than 55,400 Latinas between the ages of 35 and 55 through paid advertising. 📈

We grew Los altos foods’ website traffic and our social media following with this campaign. We strengthened our emotional bond with potential clients while commemorating Breast Cancer Awareness Month. This was definitely an unforgettable experience. 😀

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