We increased the opening percentage in their newsletters from 10% to 27%.
Olascoaga is an NGO working to enable ecosystems that allow women’s leadership to emerge, mature, and endure. 👭
We started working with them in November 2021 on their newsletter strategy.📨 They reached out to us with the idea of increasing the opening percentage of their newsletters since, previously, this was approximately 10%.
Newsletter opening percentage depends on the item and especially the size of the database. However, a healthy opening percentage is 20%, and a very successful one is 40%.
In the beginning, we focused on cleaning the database to make sure that our emails didn’t reach people who didn’t wish to receive them.🧹🪣 By doing this, the database noticeably decreased in quantity. However, it’s always more important to have quality than quantity when discussing databases. 📈
Afterward, we focused on:
✅ Improving the design.
✅ Summarizing the information.
✅ Placing visible and clear headers for those who don’t read the paragraphs.
✅ Add visible and clear calls to action to increase clicks.
Having made these adjustments, we increased the opening percentage to an average of 27% in the following month.
It’s always a pleasure to work with such an incredible social company as Olascoaga. Besides, it is always easier to achieve the objectives when the client comes to us with a clear and measurable goal. 😉